These people are presenting the weather through their eyes, to share with all viewers the conditions they endure all days of winter.
It’s about an intiative Saatchi & Saatchi Berlin and the goal is to raise awareness of the harsh winter conditions.
This way of presenting the weather is on in Russia, Romania, and soon in Germany, Switzerland and Poland. And maybe in France, why not? Here are lots of homeless people, « SDF ».
A very simple idea that brings in our attention the reality, the cruel reality of these people. But we can help them, we can « Donate for better times, donate for the Days of Hope ».
More to read here.